
Progressive Overload: The Only Principle That Matters
Understanding the single most important concept for building strength.
A no-nonsense beginner's guide to getting strong—available on Amazon
Get the Book →I'm Octavio Sanchez. I have had many trials while training consistently with serious strength numbers—not because I'm gifted, but because I've learned what actually works.
Over 10+ years of training, I've wasted time on complicated programs that promised everything and delivered nothing. I've made every mistake beginners make. I wrote "Shut Up and Lift" to help people avoid that confusion and focus on what actually builds strength.
I'm not a full-time fitness influencer selling supplements. I'm a working professional who balances demanding work with consistent training. I understand your reality because I live it.
You're training hard but not getting stronger. You don't know if you're doing too much, too little, or if your program even makes sense.
Every 'guru' has a different method. You're confused by contradictory advice and paralyzed by overthinking.
You can find a program online, but you need someone who knows your situation and keeps you on track.
The fitness industry profits from keeping you confused. You don't need another 12-week program PDF. You need a coach who cuts through the noise.
No complexity for the sake of complexity. Just intelligent programming focused on progressive overload and consistent execution.
Straight talk. No supplement pitches. No dependency-creating complexity. Just honest guidance to help you get stronger.
Programs designed for people with jobs, families, and responsibilities. Not 2-hour gym sessions. Sustainable strength.
Whether you're a complete beginner or stuck spinning your wheels on complicated programs, I'll help you cut through the BS and focus on what actually works.
Whether you're in Toledo or training remotely, I have options to help you get stronger
Toledo Area Only
Starting at $75/session
Hands-on strength coaching. Perfect your squat, bench, and deadlift with expert technique guidance.
Train Anywhere
Starting at $97/month
Custom programming, form checks, and accountability. Expert guidance wherever you train.
Real experience building strength while meeting lifes demands. Not theory—tested methods.
"Shut Up and Lift" cuts through industry BS and teaches beginners what actually matters.
WGU graduate who understands balancing education, career advancement, and consistent training.
Overnight warehouse work + serious training. I understand fitting strength into a real schedule.
The fitness industry profits from keeping you confused. I focus on what actually builds strength: compound movements, progressive overload, and consistency. Simple doesn't sell supplements—but it builds real strength.
Getting started is straightforward—no complexity, just results
Fill out the coaching application or schedule a free 20-minute call to discuss your goals and see if we're a good fit.
Complete a detailed assessment covering training history, current lifts, goals, and limitations. Get your custom program.
Begin following your auto-regulated program with ongoing coaching support, form checks, and adjustments.
Regular check-ins ensure the program evolves with you. We adjust based on your actual performance, not arbitrary numbers.
No-nonsense advice on getting stronger. No fluff.

Understanding the single most important concept for building strength.

Why switching programs every 6 weeks is killing your progress.

Learn from my failures so you don't waste years like I did.